Don’t whimper! How to make the right impact


“This is the way the pitch starts…This is the way the speech ends…Not with a bang but a whimper” (apologies to T. S Eliot)

We get to watch a lot of presenters in action.   And a lot of whimpering.  Presentations that limp into life and stagger along, only to fizzle out leaving no impression behind apart from relief all round.  But it doesn’t have to be this way.  Here are three tips to give yourself some bang when you’re next asked to step up.

ENERGISE!  No-one gets to go anywhere in ‘Star Trek’ without the transporter.  Every presenter needs their own transporter.  It starts not with a piece of kit but a realisation.  You are responsible for generating all the energy in the room.  Not the audience.  Not the elegance of your content or the splendour of your Powerpoint slides.  You.  This means that a presentation is not a conversation.  Many wish and believe that it should be a cosy chat, act accordingly…and then are surprised when they lack impact.

To perform well, you need to be BIGGER in voice and body to provide that room-filling energy boost.  If it works, the audience will start to contribute their own energy.

If you are someone who is not comfortable “being bigger”, then learn how to do it from an expert.  It can be done and will be worth the investment.

Start (with a bang)…. “This morning ladies and gentlemen I am going to tell you about…” No!  Stop!  The start of a speech or presentation is a vital point – not to be wasted.  You have to get your audience’s attention.  Pull their thoughts away from wherever they are as they sit there.  So make it special.  Tell them a relevant story or anecdote – make it personal if you can.  Give them an ear-catching factoid or opinion.  Give them YOU, not just bland words and phrases, and they will listen.

Finish (with a bang)…. “and so that finishes my look at making widgets.  There is more coffee and tea…”  No! Stop!  Don’t waste the end.  It should be the culmination, the high mark, the pinnacle of your pitch or argument.  Make it so.  They will remember it more than anything else so be challenging, controversial, personal or funny (that doesn’t mean joke-telling).  Keep it simple and give them a ‘call to action’.

All delivered with energy.